This project, one of two completed during my internship, involved completely re-designing the site of one of the agencies owned by National Indemnity. The agency had been developing a marketing program involving the use of sports-related images in black & white and sepia tones, and an athletic themed typeface. One of the key goals the clients had for the site was to help reinforce this program, and to focus its theme to athletically-connected concepts that relate to the insurance industry (specifically, “Strength”, “Speed”, “Accuracy”, and “Dedication” were the final concepts chosen).
The design utilizes sleek shapes based directly off the athletic typeface, along with subtle rollovers and a color palette to reflect the b&w and sepia photography, creating a comfortable balance between sports and the “higher ideals” they're meant to convey. Other features of the site include table-less layout, CSS rollovers using sprite images, a contact form, and an ASP.NET interface with a SQL Server Database for the Applications Sections.
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